Hi, I'm Marc Royal
I design information experiences that make complex products intuitive
I'm an Information Architect and Product Experience designer based in San Francisco, where I spend my days making sure people can actually find what they're looking for—and understand it when they do.
For over a decade, I've been working at the intersection of design, content, and user experience. Whether it's building taxonomies that scale, designing navigation that guides users effortlessly, or creating training programs that actually stick, I focus on one thing: making complicated things simple.
My Journey
Information Architect
Currently leading information architecture initiatives across product verticals, where I define how millions of users navigate and interact with critical business documents. I work with cross-functional teams to create consistent experiences, develop taxonomy standards, and use data analytics to continuously improve how people find and use information.
Product Experience Manager
Built and managed the entire knowledge base for a hardware startup, reducing support cases by 50% through strategic content design. I collaborated with engineering to define product specs and led packaging design that made the unboxing experience as intuitive as the product itself.
Product Specialist
Designed training programs for global call center teams, creating the curriculum and knowledge base content that helped agents confidently support product launches. I learned that great training isn't just about information—it's about building systems that scale and empower people to solve problems independently.
Corporate Sales Trainer
Started my career training retail teams at Best Buy locations across the Bay Area. I discovered my passion for translating technical complexity into clear, actionable guidance that helps people succeed.
What I Do Best
Information Architecture
Designing taxonomies, navigation systems, and content structures that help users find what they need without friction.
Content Strategy
Creating knowledge bases, help systems, and documentation that reduce support costs and empower users.
User Experience Design
Mapping customer journeys and designing task flows that create seamless end-to-end experiences.
Data-Driven Insights
Using analytics and user research to understand behavior and translate insights into actionable improvements.
Training & Enablement
Building scalable training programs and playbooks that equip teams to deliver consistent, high-quality experiences.
Cross-Functional Leadership
Collaborating with product, design, engineering, and support teams to align on user needs and business goals.
How I Work
User-Centered
Every decision starts with the user. I combine qualitative research with quantitative data to truly understand needs and pain points.
Systems Thinking
I don't just solve individual problems—I build frameworks and systems that scale and adapt as products evolve.
Collaborative
The best solutions come from diverse perspectives. I thrive in cross-functional environments where ideas are shared freely.
Impact-Focused
I measure success in outcomes: reduced support costs, increased task completion, improved customer satisfaction.
Beyond Work
When I'm not designing information systems, you'll find me exploring the California coast, staying current with the latest tech trends, or settling in for a great film. I believe curiosity drives better work—whether it's understanding how ocean ecosystems function or how a director crafts a compelling narrative.
Let's Work Together
I'm always interested in new challenges and opportunities to create better user experiences.
Get In Touch